First Things First: Why Does Being Online Matter?
These days, people search online before they try a new place.
Whether they’re looking for pizza, a haircut, or a fitness class—they’ll check:
Google
Social media
Reviews
If they can’t find your business—or if what they see looks outdated or inconsistent—they’ll probably go somewhere else.
That’s why being online in the right way is a must for any franchise today.
Common Struggles Franchises Face
We get it—managing online stuff can feel overwhelming, especially when you have more than one location. Here are some of the most common problems we see:
Different logos, colors, or tone on each location’s page
No one shows up on Google search
Posts that don’t get likes or comments
Bad reviews that go unanswered
The good news? You can fix all of that with a few smart moves.
5 Simple Ways to Improve Your Online Presence
1. Show Up on Google (Local SEO)
When people search “franchise near me,” you want your location to pop up. To do that, make sure each store or franchise:
Has a verified Google Business Profile
Keeps hours, address, and phone number up to date
Asks customers to leave reviews
Adds location-based keywords (like “best pizza in Austin”)
2. Keep Your Brand Consistent
Your franchise should feel the same across all locations—online and offline.
Use templates for posts, websites, and ads
Follow the same tone of voice and visual style
Do regular check-ins to keep everything aligned
This builds trust and looks professional, even if you have 5 or 50 locations. Read more about How to Ensure Content Consistency Across Locations.
3. Use Social Media the Smart Way
You don’t have to be on every platform. But you do need to:
Post regularly with eye-catching images and videos
Reply to comments and messages
Run local ads to reach people nearby
Social media is where customers feel connected to you—it’s not just about selling, it’s about building loyalty.
4. Pay Attention to Reviews
Online reviews are public word-of-mouth. They can help—or hurt—your brand. Make it a habit to:
Reply to every review (good and bad)
Say thanks or offer help where needed
Ask satisfied customers to share their experience
Even just one thoughtful reply can win back a frustrated customer. Read more about The Power of Google Reviews: Why They Matter to Your Franchise.
5. Try Local Paid Advertising
Want to reach more people fast? Local paid ads can help.
Target people near each store.
Show ads to visitors who’ve already checked out your site. Test different messages to see what works best.
Even with a small budget, smart ads can bring in big results.
Your Franchise Deserves to Be Seen
You don’t need to be a marketing expert to make this work. With the right strategy (and a little help), you can:
Show up in search
Look professional online
Attract more customers
Grow every location consistently
Want a Hand Getting Started?
Whether you’re just launching your first location or managing a growing franchise, we’re here to help.
Book a Free Call today and let’s build your online game—one step at a time.
