Let’s Start With the Basics
If you run a franchise—whether it’s a restaurant, gym, or service-based business—you’ve probably heard that “you need to be online.”
But what does that really mean?
Platforms like Facebook and Instagram let you show your business to people in your area who are already scrolling on their phones. You don’t need a big marketing team or a huge budget—just the right message in front of the right people.
Let’s break it down together.
What Are Facebook & Instagram Ads?
They’re simple ads (like posters or flyers) that appear while people scroll through their Facebook or Instagram feed. But the best part? You get to choose exactly who sees them.
For example:
– A pizza franchise can show a promo to people living within 5 miles of the store.
– A fitness studio can promote a free trial to people who are interested in health and wellness.
Why Should Franchises Use These Ads?
Here’s what makes them powerful (even if you’re just starting):
You choose your audience – Show ads only to people near your location
Budget-friendly – Spend as little as $5 a day to start
Instant results – See how many people saw, clicked, or visited your business
Works even while you sleep – Ads run automatically 24/7
How to Get Started (Even If You’re New)
Let’s walk through the key steps to launch your first successful ad:
1. Pick One Simple Goal
Ask yourself: “What do I want this ad to do?”
Examples:
– Get more people to visit my store
– Get phone calls or messages
– Promote a limited-time offer
Keep it simple. One ad, one goal.
2. Choose Who Sees Your Ad
You can tell Facebook exactly who should see your ad, such as:
– People who live in your ZIP code
– Men or women ages 25–55
– Parents with kids
– Students near your location
This means no wasted money on people who are too far away to visit you. Learn how you can create your Audience ad targeting.
3. Use Photos or Videos That Feel Real
No need for fancy equipment! Use a clear photo of:
– Your product (like a delicious pizza or smoothie)
– A happy customer
– Your team at work
A quick phone video saying “Hey Wake Forest! Come try our free class this week!” can work better than a polished commercial.
Learn more about Facebook Ad Formats.
4. Keep Your Message Short & Friendly
You’re not writing a novel. Try something like:
“Craving something sweet? Stop by DQ Store and get $1 off your Blizzard this weekend!”
“Try your first Orangetheory class FREE this week. Limited spots—book now!”
Always include a Call to Action: something like Order Now, Visit Us, or Claim Your Offer.
5. Set a Budget You’re Comfortable With
Start small! Even $5–10 a day can bring in new customers. You can pause or adjust anytime.
Bonus: You’ll see real-time results—how many people saw it, clicked, or took action.
Wait—Do I Have to Do This Alone?
Absolutely not. If all of this still sounds overwhelming, that’s where we come in.
We can help you:
Set up everything correctly
Create and design your ad for you
Choose your best audience
Track the results so you know it’s working
Book a Free Call, and we’ll walk you through the first steps—no pressure, no jargon, just clear help.
