Franchise owners, you don’t have hours to spare scrolling social media trends or writing fancy captions. You want one thing: more people walking into your store.
And here’s the secret nobody tells you:
Your posts don’t drive local sales, your calls-to-action (CTAs) do.
A great post without a strong CTA is like hanging a “Closed” sign on your business, even when you’re open.
So if you’ve ever searched: “local franchise social media tips for getting more customers”
Then, this blog is for you.
We’re diving into how to turn local events, promotions, and everyday moments into posts that don’t just look good, they drive traffic and sales.
Why Local CTAs Matter More Than Ever
Here’s what most franchise owners get wrong about social media: They often assume posting nice photos is enough.
Unfortunately, It’s not.
85% of consumers need a clear next step before they’ll take action after seeing a social media post.
Your audience is busy. They’re scrolling fast. Therefore, if you want them to visit your store, you’ve got to tell them what to do next.
That’s exactly where local franchise social media tips come in. Because generic CTAs like “Learn More” or “Shop Now” don’t feel personal or local.
Instead, you need CTAs that sound like real conversations happening in your neighborhood.
Quick Wins: CTAs That Turn Local Events Into Sales
Here’s how to turn local happenings into traffic-driving posts with the right CTAs:
Local Event Post → CTA: “See It for Yourself!”
Say there’s a local festival, parade, or sports game happening nearby.
Bad CTA: “Check out our page for updates.”
Good CTA: “We’re right by the [Event]! Stop in today and see what’s new for yourself.”
✅ Quick Win: Name-drop local events in your CTA so customers feel connected. It makes your store part of the community story.
Behind-the-Scenes Post → CTA: “Say Hi When You’re Here!”
Franchise owners often post behind-the-scenes photos. But many stop there.
Bad CTA: “Hope you enjoy this look behind the scenes.”
Good CTA: “Like what you see? Swing by and say hi. We’re here all day!”
✅ Quick Win: Remind people they can see your store in person right now.
Limited-Time Offer → CTA: “Mention This Post!”
Running a special deal for locals? Tie it directly to your social posts.
Bad CTA: “We have a deal this week.”
Good CTA: “Mention this post when you come in and get 10% off!”
✅ Quick Win: Gives customers a reason to act immediately and shows that social media posts have real-life perks.
63% of consumers make plans to visit a business after a positive social media interaction, especially if it’s an offer.
Local Directions or Landmarks → CTA: “We’re Just Down the Street!”
Your franchise may be perfectly located—but customers might not realize it.
Bad CTA: “Visit us today.”
Good CTA: “We’re right across from [Popular Local Landmark]! Come say hello.”
✅ Quick Win: Local references help customers visualize exactly where you are.
Customer Testimonials → CTA: “Tell Us Your Story!”
Posts with real customer quotes are gold—but most franchise pages forget to close the loop.
Bad CTA: “Thanks for the review!”
Good CTA: “Have a great experience here? Tell us your story next time you visit!”
✅ Quick Win: Encourages ongoing engagement and builds community loyalty.
How to Write CTAs Your Customers Actually Click
Even the best photo or video won’t sell for you. It’s your words that get people off the couch and into your store.
Use these local franchise social media tips when writing CTAs:
✅ Keep it under 10 words. Busy people don’t read paragraphs.
✅ Be specific. “Stop by this week” works better than “Come soon.”
✅ Make it feel local. Use neighborhood names, events, or landmarks.
✅ Give a reason. A small discount, a fun experience, or even a simple hello.
✅ Sound human. Write like you’d talk to a customer face-to-face.
Don’t Let Silent Posts Cost You Sales
Here’s the honest truth:
Without strong CTAs, your posts might be pretty, but powerless.
80% of social media users expect businesses to guide them toward the next step.
With smart CTAs, and a focus on local franchise social media tips. You’re not just posting for fun.
You’re creating real connections that lead to sales.
Ready to Make Your Social Media Sell?
Social media shouldn’t feel like a chore or a guessing game.
It’s one of the easiest ways for franchise owners to drive real foot traffic and local sales. If you know how to craft CTAs that speak to your neighborhood.
If you’d rather spend your time running your business than worrying about what to post, we can help.
We’ll show you how to write CTAs that turn likes into locals walking through your door.
