Why Google Reviews Matter for Your Franchise
Whether you’re managing one store or a hundred, Google Reviews can make or break your reputation online. They not only impact how customers view your franchise, but also where you appear in search results. Here’s why they’re so important:
Build Trust
People trust online reviews like they trust personal recommendations. A high number of positive reviews makes your franchise feel reliable and well-loved.
Connect with Customers
When customers leave reviews—and you respond—it shows your franchise listens, cares, and values feedback. That builds loyalty. Learn how to reply the right way
Get More Sales
Franchises with higher ratings attract more attention. More stars = more store visits = more sales.
How to Get More Google Reviews for Your Franchise
Want more reviews? Here’s how to ask the right way (and see results across every store):
Deliver Great Service
The best way to earn positive reviews is to give customers a great experience. Train your staff to be friendly, helpful, and quick to solve issues.
Ask at the Right Time
Timing matters. Ask for a review right after a great experience—like at checkout, or in a thank-you message or follow-up email.
Make It Easy
Remove all barriers. Make reviewing your franchise simple:
Share a short link to your Google Review page.
Use a QR code at your store’s checkout counter.
Add review links to receipts, emails, or your website.
Use Email and SMS
Send friendly follow-up messages to customers, thanking them and kindly asking for a review. Use automated tools to save time and stay consistent.
Encourage Reviews (The Right Way)
Don’t offer money or discounts (Google doesn’t allow that), but you can:
Run a giveaway where reviewers are entered to win.
Offer loyalty points in exchange for honest feedback.
Share great reviews on social media to celebrate your customers.
Reply to Every Review
Responding matters. Thank people for good reviews. For negative ones, stay calm, apologize, and offer to fix the issue. It shows professionalism and care.
Update Your Google Business Profile
Make sure every franchise location has accurate info:
Correct name, address, phone number (NAP)
Up-to-date photos of your store and products
Active posts with offers, news, or store updates
Train Your Team
Equip your staff with simple scripts so they can ask for reviews naturally. A confident, friendly ask can go a long way.
Track and Learn
Use tools like Google Business Profile Manager to track review trends. Identify what customers love—and what needs attention—across your stores.
One Review Can Make a Big Difference
Google Reviews are more than just stars. They help your franchise show up, stand out, and build real trust. With the right tools and a consistent process, you’ll grow your reputation and attract more customers—one review at a time.
