Running a franchise is already a full-time job. Hiring, training, inventory, customer service, the list never ends.
And then comes social media. You know it matters, but posting random photos isn’t bringing customers through your door.
Here’s the good news: you don’t need to be a marketing pro. You just need the right moves. Here are 10 social media tips for franchise owners that can save you time, grow your reach, and actually bring people in.
1. Post With a Purpose, Not Just to Fill the Page
Every post should answer: “Why should someone care today?” Skip filler.
Content examples:
“☀️ Start your week right — $2 off iced coffee until 2 PM today.”
“📦 New arrivals are here! Stop by before they sell out.”
2. Show Your People, Not Just Your Products
Customers connect with humans. Show off your team.
Content examples:
A quick Reel introducing your staff: “Meet Alex, our manager who makes sure your orders are always on time.”
A smiling group photo with caption: “The crew that makes Fridays happen 🙌.”
3. Be Consistent
You don’t need daily posts, but you can’t disappear for weeks.
Content examples:
Weekly series: “Tip Tuesday” or “Friday Specials.”
Monthly staff highlight or a behind the scenes video of your product or service.
@dairyqueen_tr The S’mores blizzard is back for the summer!😍What’s your favorite blizzard?🤩#fyp #foryoupage #dairyqueen #DQ #icecream #smores #desert
4. Keep It Local
Your franchise isn’t competing with the internet, just your town.
Content examples:
“Shoutout to Jefferson High for an amazing homecoming game last night 🏈.”
“Heading to the farmer’s market this weekend? Stop by after, we’re just two blocks away.”
5. Use Short Video (It’s Easier Than You Think)
Short clips beat polished ads. Customers just want to see real stuff.
Content examples:
15-second video: “Watch how we frost 50 cupcakes in under a minute 🧁.”
Quick clip: “This is how we prep fresh veggies every morning.”
6. Ask Questions and Run Polls
Engagement = reach. The algorithm pushes posts people interact with.
Content examples:
“Which fall flavor should we add? 🎃 Pumpkin Spice or 🍎 Caramel Apple? Vote below ⬇️.”
“Best pizza topping: 🍍 Pineapple or ❌ No way? Tell us in the comments.”
7. Share What Customers Already Post (UGC)
Your customers are creating content for you. Use it.
Content examples:
Repost: “Thanks @SarahJ for celebrating your birthday with us 🎉.”
Caption idea: “Nothing makes us happier than seeing you happy ❤️.”
8. Reply Like a Human (Not a Robot)
Don’t ghost people. A quick, real reply builds loyalty.
Content examples:
Customer comment: “Loved my order today!”
Reply: “🙌 Thanks, Amanda! We’ll have another ready when you’re back.”
9. Don’t Boost Every Post (Be Strategic)
Boost the winners, not the duds.
Content examples:
If a post about “Free Kids Meal on Tuesdays” gets 30 comments, boost it to parents in your area.
Skip boosting the random “Happy Monday” post with 2 likes.
10. Track What Works, Drop What Doesn’t
Look at numbers monthly. Double down on what customers love.
Content examples:
Notice videos get more views? Make more videos.
Notice polls flop? Stop wasting time on them.
Imagine If You Knew These From Day One
No more guessing. No more random photos. Instead:
- Posts that actually bring people in.
- A feed that feels alive.
- Customers who engage because your content speaks to them.
That’s what happens when you follow these 10 tips.
Want to See Which Tips Work Best for Your Franchise?
If you’ve been guessing your way through social media, let’s change that.
👉 Book a free strategy call with us today.
