If you’re still using the same social media posts you were doing years ago—it’s time for a change.
The way people use social media has completely shifted. What used to work back in 2015 (blurry product shots, generic captions, and random hashtags) doesn’t grab attention anymore—and it definitely doesn’t bring customers through your doors.
Here’s what outdated posting looks like—and what you should be doing instead:
“Posting Just to Post”
Do This Instead: Post With a Purpose
Every post should give your followers a reason to care—whether it’s a deal, a reminder, or something fun that makes them stop scrolling. Random posts? They go nowhere. Think about what your customers actually want to see.
Read more about: How to Engage Your Local Community (and Drive More Sales to Your Franchise)
“Only Sharing Generic Content Graphics”
Do This Instead: Show What’s Happening at Your Location
People follow local pages because they want to know what’s happening near them. A national promo is great—but show it in your store. Snap a photo of your team, a happy customer, or your product in real life.
“Using Long, Boring Captions”
Do This Instead: Keep It Simple and Clear
Today’s users don’t read blocks of text. Write like you speak. Keep captions short, direct, and include a reason for someone to take action—like visiting your store or trying a new item.
“Ignoring Comments and Messages”
Do This Instead: Talk Back
Not replying = missed opportunity. People want to feel heard. When you respond to comments or DMs, they’re more likely to come back—or stop by.
“Posting Low-Quality Photos”
Do This Instead: Use Clean, Clear Visuals
No fancy camera needed—just make sure it’s not dark, blurry, or cluttered. Good lighting and simple backgrounds go a long way. You’re showing off your business—make it look as good as it is in person.
Read more about: 5 Simple Ways to Get More Engagement on Social Media
If your feed still looks like it did in 2015, it’s not your fault—but it is your responsibility to fix it. The good news? You don’t need to be an expert to improve.
Start by posting with intention, showing off your real store, and talking to your customers online the same way you would if they walked through the door.
Need help updating your strategy? That’s where we come in.
Let’s talk about your store’s social media — Book a Free Call
