You know social media matters. You’ve seen other businesses pulling in customers from it.
But when it’s time to post for your franchise? You freeze.
Do you post a picture of your storefront? Another product shot? Something random just to fill the page?
Here’s the thing: people don’t follow businesses for “random.” They follow to see something useful, local, or worth their time.
If you’ve been wondering what to post on social media for franchises, here are 7 types of posts that actually bring customers through your doors.
1. Post Today’s Special (And Make It Urgent)
People don’t plan weeks ahead for a burger, haircut, or coffee. They decide today.
Post a deal, promotion, or limited-time item and make it clear it won’t last long. Urgency drives action.
👉 Example: “$2 off smoothies until 5 PM. Show this post at checkout.”
2. Show What Happens Behind the Scenes
People are curious. They want to see how their food is made, how products are prepared, or what your team does to get ready for the day.
A 10-second video of dough tossing, haircut prep, or boxes being packed is often more engaging than any polished ad.
👉 Example: “This is what your morning latte looks like before it hits your cup ☕.”
3. Turn Customers Into Your Marketing Team
Your happiest customers are your best salespeople. When they share their experience, others listen.
Spotlight them with a photo, a short story, or even repost their content (with permission).
👉 Example: “Thanks to Emma for choosing us for her birthday dinner 🎉.”
4. Share Quick Tips That Actually Help
You don’t need to be a “content creator.” Just share one helpful tip that makes customers’ lives easier.
- Pizza shop: how to reheat slices so they stay crispy.
- Salon: how to protect color between visits.
- Gym: a 5-minute stretch for desk workers.
👉 Example: “Want crispy leftovers? Reheat pizza in a pan, not the microwave.”
5. Show Up in Your Community
People love supporting businesses that support their town.
Highlight events, local causes, or even just show your staff volunteering or sponsoring something nearby. It makes your franchise feel like a neighbor, not just a storefront.
👉 Example: “Proud to sponsor Jefferson High’s football team this season 🏈.”
6. Ask for Opinions (People Love to Weigh In)
Social media isn’t a bulletin board, it’s a two-way street.
Ask questions, run polls, or let customers help make decisions. Engagement makes the algorithm push your posts further.
👉 Example: “Which fall flavor should we add? 🎃 Pumpkin Spice or 🍎 Caramel Apple? Vote below.”
7. Repost Your Customers’ Content (UGC)
User-generated content (UGC) is gold. When a customer tags you, share it. It feels authentic, builds trust, and encourages more people to do the same.
👉 Example: repost a customer’s selfie enjoying your product with: “This is what happiness looks like. Thanks for sharing, @username!”
Imagine This
Instead of stressing every time you sit down to post, you’ve got seven go-to options ready.
Each post shows off your business in a way that’s human, useful, and worth engaging with.
Each post gives people a reason to stop scrolling and stop by.
That’s how you turn social media from a time-waster into a customer magnet.
Ready to See What Posts Work Best for Your Franchise?
If you’re tired of guessing what to post on social media for your franchise, let’s take the guesswork out of it.
We’ll look at your current social posts, show you what’s working in your industry, and map out the posts that actually bring customers through your doors.
